Facebook Ads
Meta campaigns measured on cost per enquiry.
Facebook and Instagram still put your offer in front of a wide audience at a low cost per view. What has changed is measurement — since browser and iOS tracking limits, the campaigns that work are the ones whose plumbing was set up properly.
What this covers
- Business Manager, Pixel and Conversions API setup that survives browser tracking restrictions
- Audience structure across cold, retargeting and lookalike, with overlap checked
- Creative produced as variants built to be tested, not one ad repeated until fatigue
- Campaign structure, budget split and bid strategy chosen for your objective
- A review of the landing page and form before money is spent sending traffic to them
- Weekly optimisation, and monthly reporting written in rupees rather than impressions
How we run it
Tracking
Pixel and Conversions API first, with events verified end to end. Spending before measurement works means paying for data you will not be able to read.
Structure
Campaigns and audiences built so a result is attributable to a decision, and creative produced in sets so a test has something to compare against.
Test
A deliberate testing period on a controlled budget to find the audience and creative combinations worth money, with every variant logged.
Scale
Budget moved towards what converts, fatigued creative retired on schedule, and a monthly report showing cost per lead and cost per sale.
What you get
- Ad account, Pixel and Page owned inside your Business Manager, with our agency access removable
- Reporting on cost per lead and cost per sale, set beside spend and the platform's own figures
- A written test log — what we tried, what won, what we stopped and why
Questions we get asked
What budget should we start with?
Enough for the campaign to gather sufficient conversions each week to leave the learning phase, or the algorithm never gets the signal it optimises on. We work that number backwards from your average order value and margin, and we will tell you if the budget is too small to test honestly rather than take it anyway.
Is the ad spend included in your fee?
No. Ad spend goes straight to Meta from your own payment method, and our management fee is separate and stated upfront. You can always see what the platform took against what we charged.
Who owns the ad account and the data?
You do. We work through agency access on your Business Manager, so audiences, pixel history and creative stay with you if the engagement ends.