Google Ads
Buy the searches that are already ready to buy.
Search is the one channel where somebody states exactly what they want before you spend anything. Most of the wasted budget goes on the words sitting next to it.
What this covers
- Account structure across Search, Performance Max, Display and YouTube — only where each earns its place
- Keyword research, match type discipline and a negative keyword list maintained weekly
- Conversion tracking and enhanced conversions, verified working before launch
- Responsive search ads and asset testing, with copy written per ad group rather than site-wide
- Landing page relevance work, because Quality Score decides what each click costs you
- Search terms review, so budget stops following queries that were never going to convert
How we run it
Tracking
Conversion tracking configured and tested first. An account optimising towards a broken conversion will confidently spend your budget on nothing at all.
Structure
Campaigns and ad groups built tightly around intent, with negative keywords in place from day one instead of added after the first wasted month.
Prune
Weekly search term reviews in the early weeks, cutting irrelevant queries and moving budget towards the terms that produce enquiries.
Report
Monthly reporting on cost per conversion by campaign and by search term, with the changes we made set beside the numbers they moved.
What you get
- An ad account in your name, billed to your own card, with our access removable at any time
- A negative keyword list and conversion setup that keep saving money after the engagement ends
- Monthly reporting on cost per conversion by campaign and search term, not clicks alone
Questions we get asked
Search campaigns or Performance Max?
Search first in almost every case, because it is the only one where you can see and control the query you paid for. Performance Max can work well once there is conversion data worth feeding it, and we will say when that point has arrived.
Why insist on tracking before launch?
Google's bidding optimises towards whatever you tell it a conversion is. Point it at a page view instead of an enquiry and it will efficiently buy you page views, which is a costly way to learn the difference.
How is your fee calculated?
A flat monthly fee agreed in advance, not a percentage of spend. A percentage quietly rewards us for spending more of your money, which is the wrong incentive to build into the relationship.