Social Media Management
A rhythm you can sustain, not a burst you abandon.
Most accounts do not fail because the posts were bad. They fail because the posting stopped. The real job is finding a cadence your business can hold through a busy quarter.
What this covers
- Channel selection based on where your audience already is, rather than all six by default
- A monthly content calendar approved before the month begins
- Creative and copy production, scheduling and publishing
- Community management — replies, direct messages, and a written escalation rule
- Reporting on reach, saves and enquiries, rather than follower counts
- A comment and crisis policy agreed while nothing is on fire
How we run it
Cadence
We set a posting frequency you can hold for a year, then choose the channels that deserve it. Two accounts kept properly beat five left half-alive.
Calendar
Themes and posts planned a month ahead and approved in one sitting, so daily publishing never waits on a daily decision.
Publish
Scheduling, publishing and community management inside agreed response times, with anything sensitive routed to a named person on your side.
Review
A monthly review of what earned attention and what did not, and an honest recommendation to drop the formats that are not working.
What you get
- Every account and page owned by your business, with us added as managers you can remove
- A documented tone of voice, so a change of hands does not mean a change of personality
- Monthly reporting tied to enquiries wherever the channel can be tracked to them
Questions we get asked
Which platforms should we be on?
Usually fewer than you expect. We look at where your buyers already spend attention and what your team can realistically feed, then recommend a shortlist. Presence on a channel you neglect reads worse than absence from it.
Do you reply to comments and messages?
Yes, within agreed hours and against a tone guide you approve. Anything involving a complaint, a price or a legal matter goes to a named person on your side instead of being answered by us.
Can you grow our follower count quickly?
Not by buying followers, no. Purchased audiences do not engage, and because platforms rank posts by engagement rate, they actively suppress the reach of everything you publish afterwards.